The Ferrari Phenomenon

The Ferrari Phenomenon: An Unconventional View of the World's Most Charismatic Cars by Matt Stone & Luca Dal Monte.

How much do you really know about the world's coolest, most exciting carmaker? Why did Enzo Ferrari favor purple ink? Why didn't Mario Andretti ever become a full-time Ferrari driver? Which Hollywood actress inspired a shade of silver paint that is still available from Ferrari today? And where's the best place for an authentic meal when you're visiting Maranello?

In this book, the Authors offer a unique perspective on the iconic car manufacturer. They begin with a revealing biographical sketch of Enzo Ferrari himself, then explain the founding of the company in Modena and its move to Maranello. The book concludes by profiling the new generation of executives responsible for the company's success today and a tour of the dramatic contemporary architecture of the Maranello campus.

In 'The Ferrari Phenomenon', the Authors approach their subject in a manner that's a bit less serious - and a little more fun. The book explores the lighter and lesser-known sides of Ferrari, not only through conventional chapters and text, but also in shorter, quick-reading pieces such as lists, quotes and detailed photo captions. The result is an original account that will give even die-hard tifosi new insight into the exciting and colorful world that is Ferrari. We like it!